Born and raised on Hawai‘i Island, holding a degree in Tropical Horticulture, John Cross is the land manager for Edmund C. Olson Trust II, including for its primary company, Ka‘ū Farms Management.

In this capacity, Cross has been instrumental in the discovery and careful restoration of Pāhala’s historical water systems, the construction of a hydroelectric plant tapping into the new master-engineered systems, and viable, sustainable agricultural development.

Cross is responsible for the start-up and ongoing operations of Ka‘ū Coffee Mill, the successful employment of dozens of people in the Pāhala area, and oversees all overall Board operations. With nearly twenty years of land management experience on Hawai‘i Island and deep roots in the islands, Cross has served as president of Mauna Kea Agribusiness and vice president for real estate for C. Brewer & Company.

His passion for agriculture tied to the well-being of Hawai‘i’s small communities and his interest in Hawaiian history make him an invaluable member of the Hawai‘i Island Council for Hawaiian Islands Land Trust. Cross finds the time to contribute a plantation column to the local newspaper and also owns and operates a 13-acre farm in Hakalau located on the slopes of Mauna Kea, where he was one of the first farmers to experiment with tea.